Evaluating Your Individual Donor Program
Evaluation of your fundraising work is the only way you can tell, with certainty, if your efforts are working and what changes you need to make. Consider the following in crafting your evaluation plan:
Define Success. Measures might include raising a certain amount of money or having a certain percentage of your total budget come from donations. Examples of other measures include: the number of new donors, the number of events to hold, or getting the board involved in fundraising.
What to Evaluate. You can evaluate your fundraising on different levels. Consider the following:
When to Evaluate, and Using the Results. Compile evaluation data annually. In order to make that feasible, you need to do the evaluation work when you are doing the actual work (that is, right after an event). You need to take a look at the results and figure out how you can use them in crafting your fundraising plan for the coming year (for example, events to use or not use, donors to focus on).